LaLiga
Real Madrid signs Fonbet as regional betting sponsor
Spanish football club Real Madrid has signed up sports gambling platform Fonbet as a regional sponsor
Ningún Hogar Sin Alimentos/No Home Without Food – CaixaBank & LaLiga clubs
In April 2020, eleven Spanish football clubs joined sponsor CaixaBank’s cause campaign, supporting food banks to meet the rising need during the Covid-19 lockdown crisis.
Our Colours, Our Skin – Joma & Villarreal CF
Villarreal CF and technical partner Joma’s July 2020 triple kit launch campaign leveraged lockdown social media creative trends and focused on digital assets to drive online sales.
Espanyol brings women’s team into Skoda sponsorship deal
Second-tier Spanish Segunda División side RCD Espanyol has signed a renewal with automotive manufacturer Skoda.
Valencia signs up Papa John’s with brand set to build in region
Spanish LaLiga's Valencia CF has signed up pizza chain Papa John's as a sponsor. The deal will begin immediately and run until the end of the 2020-21 season
Espanyol continues to build China presence with KTO sponsorship
Spanish football club RCD Espanyol, which plays in the second tier, has signed up Asian gambling operator KTO as a regional sponsor
Romeo y Julio. Football, Passion and Love – Uber & Sevilla/Real Betis
Uber leveraged its partnerships with the two Seville football clubs with a digital video-led campaign that promoted respect in the rivalry around the April 2019 derby.
Herritik Sortu Zinalako/Born of the People – New Balance & Athletic Club Bilbao
New Balance and Athletic Bilbao sought to drive pre-orders of the 2020-21 home kit with a campaign solidifying the connection between the team, the kit and the fans.
Solidarity Sneakers – Timpers & Levante UD
In June 2020, Levante and Timpers launched a range of sneakers to raised disability awareness and generate funds for the club’s foundation.
LaLiga finalises LG deal as it looks to develop fan experience
Spain's LaLiga has signed up technology firm LG as its latest central sponsor
Sportfive brokers Falken renewals with Atlético Madrid, Borussia Mönchengladbach
The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…
Elche renews with main sponsor TM Real Estate Group
Spanish top-flight football club Elche CF has extended its main sponsorship deal with TM Real Estate Group
LaLiga renews with El Corte Inglés for 2020-21 season
LaLiga has signed a renewal to its sponsorship contract with department store company El Corte Inglés.
Real Madrid sign Spain-focused strategic deal with PlayStation
Spain's Real Madrid has signed a strategic agreement with Sony's PlayStation brand
Athletic Bilbao extends with women’s team shirt sponsor Euskaltel
Spanish LaLiga club Athletic Bilbao has renewed its sponsorship contract with Spanish telco Euskaltel
LaLiga aims to top €110m in central commercial revenues in 2020-21
Spanish football's LaLiga has set out its ambitions for commercial growth during the 2020-21 season, despite the continued uncertainty caused by the Covid-19 pandemic.
The league reached €100m ($117.5
Alien in the Dressing Room – Audi & FC Barcelona
Jumping off the idea that the Barca team is out of this world, Audi leveraged its sponsorship to launch its new Audi e-tron in April 2019 via an alien-themed campaign spanning TV, print and social media.
Valencia becomes latest club to add Iqoniq to sponsorship roster
Spanish LaLiga's Valencia is the latest football club to add fan engagement app Iqoniq as a sponsor. The club will look to leverage the association to increase visibility and fan engagement