Italian Serie A

Football

In Mid-March 2022, Asian crypto exchange Bitget leveraged its new sleeve sponsorship with Serie A giants Juventus through a video-led digital campaign fronted by four members of the team aimed at boosting brand awareness and driving new customers into the sponsor’s sales funnel.
Football
Sponsorship & Marketing

Italian football club AC Milan has signed up video game developer Konami Digital Entertainment to its sponsorship portfolio as a Principal Partner
Football
Industry Moves

Alexandre Zodmi, senior global sponsorship sales manager at French Ligue 1 club Paris Saint-Germain, is moving to to Serie A side Juventus as head of sponsorship acquisition
Football
Sponsorship & Marketing

Socios.com, the fan token provider, has agreed new deals with Sevilla and Udinese involving shirt and training kit sponsorship, respectively, as it furthers its presence in the European football market
Football
Sponsorship & Marketing

Pharmaceuticals company Pool Pharma has agreed a deal with Genoa for its MG.K Vis brand to become the Italian club’s main shirt sponsor. As well as front-of-shirt brand exposure, MG.K
Football
Sponsorship & Marketing

Recrowd, a crowdfunding platform in the real estate sector, has become a premium partner and back-of-shirt sponsor for Italian Serie A club Spezia Calcio until the end of the 2022-23 season
Football
Sponsorship & Marketing

Italian Serie A club Venezia has upgraded its sponsorship contract with the sustainable energy supplier Green Project Agency
Football
Sponsorship & Marketing

Italian Serie A football club Fiorentina has signed up digital payment services provider PlanetPay365 as a sponsor for the rest of the 2021-22 season
Football
Sponsorship & Marketing

Malaysian jewellery brand Aurora Italia has extended its regional sponsorship in Southeast Asia of Italian Serie A club Juventus
Football
Sponsorship & Marketing

Italian Serie A football club Inter Milan has signed up luxury fashion brand Moncler as a sponsor.  The Italian company becomes the club’s 'Official Formalwear Partner' across a three-year contract. 
Football
Sponsorship & Marketing

Italian Serie A club SSC Napoli has signed up meme cryptocurrency Floki to its sponsorship portfolio
Football
Sponsorship & Marketing

Italian Serie A football club Inter Milan has extended its official energy partner deal with A2A Energia for the next two years
Football
Licensing & Merchandising

Italian Serie A club AC Milan has become the first sports organisation associated with the fan engagement app Socios.com to launch an NFT campaign on the Chiliz blockchain
Football
Sponsorship & Marketing

Italian Serie A football club Inter Milan has signed an Asian regional sponsorship with gaming, betting and lotteries platform AOA Sports
Football
Sponsorship & Marketing

PepsiCo-owned sports drink Gatorade has signed as the official sports drink for Italian Serie A club AC Milan’s men’s and women’s teams. U
Football
Licensing & Merchandising

Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Football
Sponsorship & Marketing

Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token
Football
Sponsorship & Marketing

Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…