Indian Premier League side Rajasthan Royals resisted more lucrative offers for its front-of-shirt rights before signing a deal with energy solutions provider Luminous Power Technologies, according to CEO Jake Lush McCrum.

US health and nutrition brand Herbalife believes growing levels of internet penetration in India present an opportunity to grow revenues in the country. Matthew Williams reports on the brand's recent sponsorship agreement with the IPL.

Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition. The Times of India reports Tata will pay Rs6

Indian digital payments platform PhonePe has extended its association with cricket's Indian Premier League (IPL) market by signing six sponsorship deals ahead of the 2021 season

Online fantasy sports platform Dream11 has been awarded the title rights to the Indian Premier League 2020 season after a three-way bidding contest

The Board of Control for Cricket in India (BCCI) has suspended its high-profile sponsorship deal with Chinese mobile phone brand for the 2020 season