IPL
Rajasthan Royals prioritise brand alignment over fee in Luminous front-of-shirt deal
Indian Premier League side Rajasthan Royals resisted more lucrative offers for its front-of-shirt rights before signing a deal with energy solutions provider Luminous Power Technologies, according to CEO Jake Lush McCrum.
Herbalife final brand to join IPL portfolio before attention turns to new cycle
US health and nutrition brand Herbalife believes growing levels of internet penetration in India present an opportunity to grow revenues in the country. Matthew Williams reports on the brand's recent sponsorship agreement with the IPL.
Tata lands Indian Premier League title sponsorship
Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition.
The Times of India reports Tata will pay Rs6
PhonePe extends IPL presence with six deals ahead of 2021 season
Indian digital payments platform PhonePe has extended its association with cricket's Indian Premier League (IPL) market by signing six sponsorship deals ahead of the 2021 season
Fantasy sports platform Dream11 bids highest for IPL 2020 title rights
Online fantasy sports platform Dream11 has been awarded the title rights to the Indian Premier League 2020 season after a three-way bidding contest
BCCI suspends Vivo from IPL title deal for 2020 season
The Board of Control for Cricket in India (BCCI) has suspended its high-profile sponsorship deal with Chinese mobile phone brand for the 2020 season
Round-Up: European football’s €4bn hit, Six Nations confirm CVC talks, BWF events cancelled, and more
European football clubs are likely to lose €4bn ($4.5