German Bundesliga
Horizm adds Dortmund to growing digital management portfolio
German Bundesliga club Borussia Dortmund has become the latest high-profile football club to appoint digital inventory management company Horizm to maximise income from their digital assets
Europa-Park lands Freiburg stadium naming rights in Infront-brokered deal
German Bundesliga club SC Freiburg has signed up amusement park Europa-Park as the naming partner of its new stadium
Chinese electronics brand CHiQ extends with Borussia Dortmund
German Bundesliga club Borussia Dortmund has extended its global sponsorship deal with CHiQ, a sub-brand of Chinese consumer electronics company Changhong
Einhell joins Bayern Munich as ‘Gold Partner’
House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.
Bwin renews with five German football clubs, Wolfsburg signs BAK Battery deal
Online sports betting operator Bwin has renewed sponsorship deals with five German football teams – the Bundesliga's Borussia Dortmund, Union Berlin and Cologne, and 2. Bundesliga's St.
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
FC Köln to switch kit suppliers as Infront brokers Hummel deal
German football club FC Köln has secured a kit supply deal with Danish sportswear manufacturer Hummel.
Bayern Munich extends with Germany’s betting market leader Tipico
German Bundesliga football club FC Bayern Munich has extended its sponsorship agreement with betting operator Tipico for a further four years until 2025
Covid-19 causes 5.4-per-cent drop in Bundesliga clubs’ 2019-20 revenues
A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.
Schalke’s Umbro deal to end early after ‘expectations not met’
Bundesliga club FC Schalke 04’s kit supply deal with UK-based sportswear firm Umbro has been terminated with one year still to go on the contract.
Werder Bremen adds 188Bet and renews with AB InBev
German Bundesliga club Werder Bremen has signed Asian online gambling brand 188Bet to its sponsorship portfolio
Tectake online retailer joins Borussia Dortmund as ‘Premium Partner’
Online house and garden furniture retailer Tectake will become a new sponsor of German Bundesliga club Borussia Dortmund from the second half of the 2020-21 season
eToro expands football portfolio to include Werder Bremen in Infront-brokered deal
German Bundesliga club Werder Bremen has become the latest football club to sign international trading platform eToro as a sponsor
Hertha Berlin fills vacant front-of-shirt sponsor position with Homeday
German Bundesliga club Hertha Berlin has signed national estate agent firm Homeday as its new main sponsor
Uber sponsors Eintracht Frankfurt in Bundesliga first
German Bundesliga football club Eintracht Frankfurt has signed up vehicle hire company Uber in a mid-season sponsorship deal to June 30, 2021
Union Berlin extends with Herrles as REWE grows German football presence
German Bundesliga side Union Berlin has signed a renewal to its contract with Herrles, the German industrial robot company
Tipico’s four-year extension netted Bundesliga International fee uplift
The German Football League's recent renewal with betting operator Tipico is worth an increase on the value of its existing Bundesliga sponsorship, SportBusiness understands
Hertha Berlin extends sleeve sponsorship deal with Hyundai
German Bundesliga club Hertha Berlin has extended its contract with automotive manufacturer Hyundai