Formula One

Motorsport

Formula One motor-racing team McLaren has today (Tuesday) announced a new partnership with Chinese smartphone manufacturer OnePlus
Motorsport

Italian tyre brand Pirelli has renewed as the sole Global Tyre Partner of the Formula One World Championship
Motorsport

Polish petrochemicals company PKN Orlen has announced its intention to back Robert Kubica’s return to motorsport’s elite after agreeing a partnership with Formula One motor-racing team Williams.
Motorsport

Swiss watchmaker Rolex has renewed its title sponsorship of the Australian leg of the Formula One motor-racing series
Motorsport

Formula One has extended its podium sponsorship with Champagne Carbon, one of the world’s most expensive champagnes.
Motorsport

British energy drink brand Rich Energy has inked a new multi-year deal as Title Sponsor of the Haas Formula One Team
Motorsport

The Coca-Cola Masterbrand will appear on the livery of the McLaren Formula One team as part of a new agreement between the two organisations for the rest of the season
Motorsport

Ferrari has today (Thursday) unveiled a new livery as main sponsor, US cigarette and tobacco company Philip Morris International (PMI), returns to a more prominent branding association with the Formula…
Esports

Footwear and apparel brand New Balance has signed as the Presenting Partner of the F1 Esports Series – one of the key innovations introduced by Formula One owners Liberty Media to attract a younger audience t…
Motorsport

Formula One motor-racing team Mercedes has signed up Latin American leasing company UNIFIN as a partner for the Mexican Grand Prix
Motorsport

Amazon Web Services, the cloud computing subsidiary of Amazon
Motorsport

US Formula One motor-racing team Haas F1 has signed a sponsorship deal with automotive products manufacturer Old World Industries.

Esports

Professional simulator hardware manufacturer Fanatec has agreed a deal to sponsor the Formula One motor-racing championship’s esports series.

Motorsport

Eyetime, a social life application, has agreed a deal to become the new title sponsor of the Austrian leg of the Formula One motor-racing world championship.

Motorsport

Formula One motor-racing team Sauber has agreed a sponsorship deal with global security provider Axitea.

Motorsport

Formula One motor-racing team McLaren has entered into a partnership with online broker FxPro.

Motorsport

The City of Miami Commission has voted in favour of plans for a Formula One Grand Prix to be held in downtown Miami from the 2019 season
Motorsport

Find out how the range of deal values between Formula 1 and Formula E compares and whether the gap is narrowing in this SportBusiness Sponsorship data report.