Formula One

Motorsport

Online trading and investment bank, Saxo Bank, has extended its partnership with the Lotus Formula One team for another year, rising in value if it takes up additional on-car branding options at the Monaco Grand Prix.

Football

Japanese printing and technology brand Epson is using the high visibility of Formula One to increase its global brand awareness and build customer relationships.

Motorsport

Formula One motor racing team Lotus has agreed a new sponsorship deal with technology company Capriza.

Motorsport

Formula One motor-racing team Toro Rosso has signed a new sponsorship agreement with Spanish brewery Estrella Galicia.

Motorsport

The Mercedes, Williams and Force India Formula One teams have each entered into a new commercial partnership ahead of the 2015 season of the motor racing championship.

Motorsport

Japanese electronics company Epson has signed a multi-year partnership with the Mercedes Formula One motor racing team.

Motorsport

German helmet manufacturer Schuberth has signed a multi-year agreement to become an official supplier of the Mercedes Formula One motor racing team.

Motorsport

Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.

Motorsport

The Force India Formula One motor racing team has agreed a new sponsorship deal with Japanese IT services and products firm NEC for 2015, while extending its partnership with vodka brand Smirnoff for a second season.

Motorsport

Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.

Motorsport

News broadcaster CNN International has reached a multi-year agreement to partner the McLaren Formula One motor racing team from the 2015 season.

Motorsport

British clothing company Hackett has signed a multi-year agreement with Williams Formula One to serve as the motor-racing team’s official clothing supplier.

Motorsport

Swiss watch manufacturer Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a third consecutive year.

Motorsport

Formula One motor-racing team Ferrari has signed a sponsorship deal with Mexican telecommunications company America Móvil.

Motorsport

Deodorant brand Rexona is targeting new markets and a wider demographic of customers through its continued presence in Formula One.

Motorsport

Drinks giant Diageo has defended its sponsorship of the Formula One motor racing championship in response to criticism from the European Alcohol Policy Alliance (Eurocare).

Motorsport

Formula One motor racing team Williams has announced a multi-year partnership with business technology, cloud and managed services provider Avanade.

Motorsport

Formula One motor racing team Williams has signed a multi-year partnership agreement with Unilever that will promote the global consumer goods company’s Rexona brand.