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Jio Platforms is using Manchester City stadium branding and club content to drive engagement with its digital ecosystem in India. Matthew Glendinning reports.
Football
Sponsorship & Marketing

A South African parliamentary committee has sought to scrap a proposal by the country’s ministry of tourism to sponsor Premier League club Tottenham Hotspur.
Football
Sponsorship & Marketing

The South African government is exploring a ‘non-binding’ proposal from its tourism board to sponsor Premier League club Tottenham Hotspur.
Football
Fan Engagement

Cryptocurrency exchange OKX has signed up four Manchester City players to endorse a new fan offering based on exclusive ‘immersive metaverse experiences’.
Football
Finance & Law

Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Football
Fan Engagement

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
Football

This season, Danish beer brand Carlsberg celebrates its thirtieth anniversary as a sponsor of Premier League giant Liverpool FC, the longest-running sponsorship deal in the English top flight
Football

Italian clubs are negotiating with betting brands as 2018 ban set to be overturned Much-delayed white paper on UK regulation due in the coming weeks
Football
Sponsorship & Marketing

Premier League side Aston Villa has agreed a deal with sports betting brand William Hill to become the club’s ‘Official In-Stadium Betting Partner’. T
Football
Industry Moves

English Premier League side Nottingham Forest has hired former AS Monaco and Uefa marketer Tyson Henly as the club’s new chief commercial officer.
Football
Sponsorship & Marketing

Manchester United and its main shirt sponsor TeamViewer have agreed a buy-back option on their five-year contract, which will be activated as soon as the club finds a replacement sponsor
Football
Licensing & Merchandising

Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration
Football
Sponsorship & Marketing

Premier League Newcastle United has signed up Saudi Arabia's national carrier Saudia as the club's ‘Official Tour Airline Partner’ for a tour to Saudi Arabia in December and the rest of the 2022-23 sea…
Football
Sponsorship & Marketing

Premier League club Newcastle United has announced a sponsorship with Sportsbreaks.com and its sister company Destination Sports Travel across both the men’s and women’s teams. The deal sees Sportsbreaks.com
Football
Industry Moves

Newcastle United is to appoint OneFootball executive Peter Silverstone as chief commercial officer just five months after he arrived at the streaming and content platform
Football
Sponsorship & Marketing

Manchester City has agreed a regional sponsorship deal with Spanish betting brand Sportium that sees the company become the club’s Official Betting Partner in Latin America.
Football
Sponsorship & Marketing

Premier League Everton has agreed a contract extension with Danish sports brand Hummel that will see the club continue its kit supplier relationship until the end of the 2023-24 season
Football
Sponsorship & Marketing

Manchester City has renewed its global agreement with Chinese LED display company Unilumin Sports