English Premier League
Kore Software continues acquisition spree with Sports Alliance integration
US-based Kore Software has acquired the London-based fan data management and digital marketing solutions provider, Sports Alliance.
Premier League clubs aim to ringfence sleeve sponsorships from gambling regulation
English Premier League clubs are likely to make the retention of shirt sleeve sponsorships by gambling companies one of the conditions upon which they will vote for a voluntary ban on front-of-shirt deals…
Standard Chartered extends with Liverpool in £50m-per-season deal
Liverpool has extended its main shirt sponsorship with Standard Chartered Bank for another four years, starting in the 2023-24 season
Wish resumes association with Leeds United through sleeve sponsorship deal
US mobile e-commerce company Wish has rekindled its association with Leeds United by signing on as the English Premier League football club’s sleeve sponsor for the 2022-23 season.
OKX upgrades to City training kit partner in ‘$20m’ one-year deal
Cryptocurrency exchange OKX has extended its relationship with Premier League champions Manchester City to become sole official training kit partner for the 2022-23 season
Leeds United expands Astonish deal to include training kit rights
Leeds United has expanded its sponsorship agreement with luxury personal care and household cleaning brand Astonish
Premier League clubs consider gambling options, as French body seeks ‘clear rules’
The Premier League has called on its clubs to voluntarily phase out gambling company sponsorships on shirtfronts within three years to avert an enforced ban from the UK government
World Mobile switches from main shirt sponsor to sleeve status at Fulham
English Premier League football club Fulham has amended its sponsorship deal with principal partner, mobile network World Mobile, for its return to the top tier of the domestic game
Newcastle United enters new era with PIF-linked shirt sleeve sponsor Noon.com
Saudi-owned Premier League club Newcastle United has secured a sleeve sponsorship deal with Noon.com, the Middle Eastern online shopping destination.
Noon
MSP Capital downgrades Bournemouth deal, Everton signs timing sponsor
Newly-promoted Premier League club AFC Bournemouth has extended its association with last season’s main shirt sponsor MSP Capital in a lower-level training kit deal.
Crystal Palace back with Macron as kit supplier as Puma departs
English Premier League club Crystal Palace has signed up sportswear brand Macron as its new kit supplier
Shirt sponsor Three resumes Chelsea marketing activities
Telecoms operator Three has resumed the activation of its main shirt sponsorship deal with Chelsea after a three-month hiatus
Everton signs up Stake.com in record main sponsor deal
English Premier League football team Everton has agreed a club record deal for casino and sports betting platform Stake.com to become its new main sponsor
Xylem renews City Football Group sponsorship
US-based water technology company Xylem has renewed its multi-year global sponsorship of Premier League Champions Manchester City and selected City Football Group teams
Manchester United Q3 revenues up 29.2 per cent but wage increases lead to £27.7m loss
Manchester United has increased its third quarter revenues by 29.2 per cent to £152.8m ($192.
Extreme Networks signs with Liverpool in latest UK market move
English Premier League club Liverpool has become the latest sports organisation to sign an agreement with Extreme Networks
Arsenal strikes Unagi agreement for NFT-related Ultimate Champions game
Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions
Support Someone Else – Three & Chelsea FC
Over the 2020-21 Christmas holiday, Chelsea teamed up with shirt sponsor Three for a pandemic support initiative that encouraged UK sports fans to support each other over the festive season.