English Premier League (EPL)

Football
Sponsorship & Marketing

English Premier League football club Wolves has signed aerospace parts provider Aeroset as its shirt sleeve sponsor
Football
Sponsorship & Marketing

English Premier League club (EPL) Liverpool has added luxury watch brand Tribus to its sponsorship portfolio. The long term deal will run from the start of the 2020-21 EPL season
Football
Sponsorship & Marketing

The English Premier League has signed up luxury watchmaker Hublot as its new official timekeeper ahead of the 2020-21 season
Football
Sponsorship & Marketing

The Cadbury confectionery brand and life insurance group Vitality have added to their extensive club portfolios in English football
Cricket
Events

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Football
Sponsorship & Marketing

English Premier League club Southampton is taking legal action against its former front-of-shirt sponsor, Chinese media company LD Sports. The club signed a three-year contract worth £7.5m (€8.4m/$9.9m
Football
Sponsorship & Marketing

English Premier League football club Crystal Palace has become the latest sports rights-holder to sign up fan engagement platform Iqoniq as a sponsor
Australian Rules Football
Events

The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Football
Sponsorship & Marketing

English Premier League club Crystal Palace has extended its academy-focused sponsorship contract with energy brand Utilita
Football
Sponsorship & Marketing

Premier League football club Liverpool has signed an expanded sponsorship with Petro-Canada Lubricants to include the organisation's parent company HollyFrontier
Football
Sponsorship & Marketing

English Premier League club Southampton is thought to be searching for a new main sponsor after the termination of its deal with Chinese company LD Sports
Baseball
Events

Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so
Football
Sponsorship & Marketing

Sport and entertainment management company KIN Partners has continued to grow its portfolio by signing up Manchester City footballer İlkay Gündoğan, with his uncle, Ilhan Gündoğan also joining the firm…
Football
Sponsorship & Marketing

English Premier League club Crystal Palace has signed up gambling firm W88 as its new main sponsor. The brand will take the front-of-shirt designation at the club, beginning with the 2021-22 season
Football
Sponsorship & Marketing

English Premier League (EPL) club Arsenal has signed a renewal of its sponsorship contract with technology specialists Intel Sports
Football
Sponsorship & Marketing

English Premier League club Leicester City will feature a new logo on its home shirt for the 2020-21 season after an agreement between the club, its main sponsor and owner King Power, and the Tourism Authority…
Football
Sponsorship & Marketing

English football's Leeds United has followed up its recent promotion to the Premier League with the announcement of its signature of a long-term kit supply deal with global sportswear brand Adidas
Football
Finance & Law

English Premier League team Sheffield United's Australia-based shirt sponsor Union Standard International Group (USG) has gone into administration during an investigation into its business by the Australian…