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Southampton ‘to seek new shirt sponsor’ after LD Sports exit

(Photo by Robin Jones/Getty Images)

English Premier League club Southampton is thought to be searching for a new main sponsor after the termination of its deal with Chinese company LD Sports.

The front-of-shirt sponsorship contract, signed ahead of the 2019-20 season, was worth £6.5m (€7.2m/$8.5m) per season and had been due to run until the end of the 2021-22 season.

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