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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Brentford adds SafetyCulture as sleeve sponsor ahead of Premier League debut
Newly promoted English Premier League football club Brentford FC has signed global operations platform SafetyCulture as its sleeve sponsor
Burnley signs AstroPay to fill sleeve sponsor position after LoveBet exit
Burnley has become the latest English Premier League club to secure a sleeve sponsor ahead of the 2021-22 season after agreeing a deal with online global payment provider AstroPay
Kansas City NWSL brings in Blue KC as sleeve sponsor
National Women’s Soccer League expansion team Kansas City NWSL has announced a partnership with health insurance provider Blue Cross and Blue Shield of Kansas City, which has become the official sleeve p…
Bitci.com builds on football portfolio with Wolves sleeve deal
Premier League football club Wolverhampton Wanderers has signed the cryptocurrency trading platform Bitci.com as its new sleeve sponsor for the 2021-22 season