EFL Championship
EFL overcomes Sky Bet sponsorship concerns to land lucrative renewal for clubs
The English Football League (EFL) found ways to mitigate gambling industry sponsorship concerns in its extended title deal with Sky Bet, believing that the agreement represented the best way to support its 72 member clubs.
Draper Tools returns as Southampton FC sponsor
Draper Tools will make a return as a Southampton FC sponsor after agreeing a deal covering the south coast club’s men’s and women’s teams.
U
EFL adds Jewson to sponsorship pyramid
The English Football League has announced a sponsorship deal with UK builders merchant Jewson.
Jewson has been named as an EFL Supporter, the third tier in the league body’s sponsorship pyramid.
Premier League agrees to give EFL £250m ‘rescue package’
The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.
Watford signs up University Campus of Football Business to sponsorship deal
English Championship football club Watford has expanded its relationship with higher education institute University Campus of Football Business (UCFB) in a new sponsorship contract
Hollywoodbets enters UK football with Brentford back-of-shirt deal
English Championship football club Brentford FC has signed a two-year back-of-shirt branding deal with South African betting operator Hollywoodbets
EFL voices opposition to recommended ban on gambling sponsorships
The English Football League (EFL) has called on the UK government not to ban sponsorship deals with brands from the gambling sector within football
Round-Up: T20 World Cup announcement, Vietnam eyeing November Grand Prix, Victoria’s sports exodus, and more
After months of speculation, the Men’s T20 Cricket World Cup is reportedly set to be postponed this week. Australian media reports say an official announcement will be made on Friday.
Paddy Power, Huddersfield launch sponsor-free kit after PR stunt
UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.”
Af
Deliveroo becomes Official Training Wear partner to Leeds United
English Championship club Leeds United has signed a one-season Official Training Wear partnership with food delivery service Deliveroo
Casumo seeks to promote UK sports betting launch with Reading deal
English Championship football club Reading has signed Maltese headquartered online casino operator Casumo as its new main sponsor
Nottingham Forest inks record front-of-shirt deal with Football Index
English Championship club Nottingham Forest has signed a record-breaking front-of-shirt deal with the Football Index stock market platform
Kappa takes principal partner role at Aston Villa
English Championship football club Aston Villa has agreed a three-season deal that names Italian sportswear brand Kappa as its principal partner and kit supplier