Bundesliga
RB Leipzig Rides Specialized – Specialized & RB Leipzig
Bike manufacturer Specialized announced its official partnership with Bundesliga club RB Leipzig in August 2020 with an integrated campaign that spanned online video, player and product image assets, social content, PR and in-stadium branding.
Raute Lebenslang Raute (Rhombus for Life) – Umbro & Werder Bremen
Through July 2020, Umbro rolled out ‘Rhombus for Life’, its launch campaign for the 2020-21 season Werder Bremen third kit, which revolved around the team’s famous rhombus/diamond logo.
Schalke expands Harfid deal to include sleeve sponsor rights
German Bundesliga football club Schalke 04 has upgraded its association with construction and project management company Harfid to include its sleeve sponsorship rights
Sportfive signs three-year Supponor renewal, looks to roll out virtual cam carpets
The Sportfive agency has extended its agreement with Supponor, the virtual advertising technology company, for three more years
Hoffenheim extend PreZero stadium naming rights deal to 2025
German football clubs TSG Hoffenheim has extended its contract with stadium naming rights sponsor, environmental service firm PreZero, a member of the Schwartz Group which owns supermarket chains Aldi…
FC Köln extends with long-term shirt sponsor REWE
German Bundesliga football club FC Köln has extended the contract of its main sponsor REWE Group, the German supermarket chain.
Wohninvest ups Werder Bremen sponsorship commitment
German Bundesliga club Werder Bremen has expanded its sponsorship ties with the Wohninvest real estate group
Most Emotional Moment – Google & Bayern Munich
As part of Bundesliga champions Bayern Munich’s 120th anniversary celebration in February 2020, the club invited fans to vote for the most emotional moment in its history through an initiative run in harness with new partner Google.
Hoffenheim extends with shirt sponsor SAP
German football club TSG Hoffenheim has extended its main shirt sponsor contract with global software company SAP
Infront and Bundesliga’s Mainz agree six-year extension
The Infront agency has renewed its exclusive agreement with FSV Mainz 05 to sell sponsorship and pitchside advertising rights, along with hospitality packages
RB Leipzig signs up Alcar Group brand AEZ as sponsor
German football club RB Leipzig has added light-alloy wheel brand AEZ to its sponsorship portfolio.
AEZ is the premium brand of Austrian industrial and trading firm Alcar Group
#Mauerfall/Fall of the Wall – Deutsche Bahn & Hertha BSC
Hertha Berlin and sponsor Deutsche Bahn marked the 30th anniversary of the fall of the Berlin Wall with a limited-edition shirt and an advertising campaign with the tagline ‘We Do Not Accept Walls’.
Reimagine the Game – Siemens & Bayern Munich
Siemens showcased its data and analytics expertise by recording and visualising the fan energy and emotion of matches at Bayern’s Allianz Arena.
#CheerForBVB Official Partner Launch – TikTok & Borussia Dortmund
Borussia Dortmund was the first German club to pen an official partnership with the ByteDance-owned platform and launched it with a video-led challenge to boost user engagement and attract a new, younger generation of fans.
Where Winners Feel At Home – Marriott & Bayern Munich
The ‘Where Winners Feel at Home’ activation was built around the creation of a fully functioning hotel room – with pitch view – in Bayern’s Allianz Arena.
Job of the Match/Fan – Indeed & Eintracht Frankfurt
Jobsite Indeed activated its Eintracht Frankfurt shirt sponsorship through multiple initiatives including ‘Job of the Match’, which introduced supporters to behind-the-scenes jobs within the club.
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Online gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …
Eintracht Frankfurt builds partnerships with König + Neurath, Joka
German Bundesliga football club Eintracht Frankfurt has agreed new partnerships with office furniture manufacturer König + Neurath and interior furnishing products company Joka.