Legacy
AEG keeps faith with telecoms as naming sponsor of Istanbul Arena
Auto brands show Superbowl still makes sense
Eurostar on a slow track with 2012 sponsorship
Heroic spending by IPL sponsors
NASCAR drives US Army recruitment
The US Army has signed a one-year partnership with Revolution Racing, which provides opportunities in NASCAR for minorities and women and is owned by Max Siegel and John Story, former executives at Dale Earnhardt, Inc.
Etihad continues GAA partnership
ETIHAD AIRWAYS, the UAE’s national airline, has ended speculation surrounding its commitment to the GAA Hurling All Ireland Senior Championship with a sponsorship extension of a further 12 months. Although undisclosed, Frontiers values the deal at around $1.5m.
FedEx tees up renewal deal
FEDEX HAS EXTENDED its long-running sponsorship of the PGA Tour’s St Jude Classic for a further three years.
Marlboro renews with Ferrari F1
FERRARI’S FORMULA ONE team has renewed its long-standing partnership with tobacco giant Philip Morris International until the end of 2015. As a result, the team will maintain its association with the Marlboro brand and continue to be known as Scuderia Ferrari Marlboro.
USOC gains from NBC partnership
CItI Group has become the second financial services company to sign-up for a combined sponsorship and media buy with the US Olympic Committee (USOC) and NBC, the Olympic broadcaster of London 2012 in the United States.
Bet on Aussie regulations
Sportingbet Australia made the most lucrative sports betting sponsorship deal in National Rugby League (NRL) history when it extended its relationship with the Brisbane Broncos for a record $1.8m over three years to 2013.