Legacy

A NEW CONSUMER survey has found a majority are still concerned about the environment despite the distraction of economic and social priorities

WORLD RECORD breakers at this summer’s Olympics are guaranteed fame and fortune or at least their name in lights for a while, so Frontiers can understand McDonald’s thinking. It

WHEN DENMARK striker Nicklas Bendtner dropped his shorts to reveal his “lucky” Paddy Power branded boxers after a goal against Portugal, UEFA acted swiftly to punish the ambush marketing tactic, slapping Ben…

WIMBLEDON vs THE MASTERS: The Wimbledon Championships, which get under way again next week, compares itself to just one other global sporting event; not the US Open tennis, but The Masters golf tournament…

LONDON 2012 Tier 2 sponsor Cadbury unveiled plans for its Olympic House this week, inviting visitors to experience the spirit of the Games in the "mythical world of Joyville"

MOBILE PHONE company Vodafone has unveiled a prototype umbrella that will charge users' mobile phones and boost their 3G signal

THE GULF SPONSORSHIP market is not generally a mature one; rather it can be considered as an “emerging market”, with considerable disparity between sporting properties and City States within the region. D

THE OFFICIAL RESTAURANT category, the umbrella term that includes global fast food chains, is an uncomfortable sponsorship fit for many sports organisations

THE UK BROADCAST of the 2012 FA Cup final invited fan engagement via the second-screen and social media In a coordinated campaign from competition lead partner Budweiser, in partnership with the Football…
Motorsport

THE FIM SUPERBIKE World Championship (SBK) will have a new title sponsor for the 2012 season and beyond, after Italian energy company Eni agreed a multi-year deal ahead of round two of the series in Imola,…
Rugby Union

THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012
Cricket

THE ORGANISERS OF the Indian Premier League (IPL) stand to lose millions of dollars in sponsorship revenue unless they address underlying problems affecting the property, a leading marketer has warned

HIS OFF PITCH indiscretions may have famously cost him the support of Coke but Wayne Rooney’s other sponsors have proved to have stronger stomachs.

FRONTIERS' EAGLE EYES spotted an interesting addition to tech company Sharp’s pitch side advertising during the England vs Ukraine Euro 2012 game.

WHEN UK ENGINEERING firm Atkins signed on with LOCOG as a tier 3 sponsor in 2009, the deal looked a good one for the Games organiser which would otherwise have had to pay top dollar for design, civil and…

AS NICKLAS BENDTNER headed home from the Euros following Denmark's defeat to Germany he had more to contemplate than most of his teammates

BT’S OLYMPIC sponsorship was linked to its work on the media centre and a push into the business telecoms market.

JAMES vs DURANT: NBA kingpin LeBron James is feeling the heat in more ways than one from rising star Kevin Durant, the Oklahoma City Thunder forward who dominated Game One of the NBA finals this week