BT’S OLYMPIC sponsorship was linked to its work on the media centre and a push into the business telecoms market. But its shock decision to buy into Premier League television rights show its ambitions extend well beyond being a dumb content carrier. Arguably it tells us a great deal about sport, media and the blurring of the lines between broadcaster and telco, says Frank Dunne in an incisive comment piece for Frontiers’ specialist sister publication TV Sports Markets.
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