HIS OFF PITCH indiscretions may have famously cost him the support of Coke but Wayne Rooney’s other sponsors have proved to have stronger stomachs. Despite predictions of a drop in earnings the Manchester United and England striker continues to be the face of several brands who are no doubt attracted by the athlete’s pulling power in the media and among football fans. His appearance, towering over a diminutive Sir Alex Ferguson in a poster promoting the Sunday Times Rich List supplement won News International a top award at the Cannes International Festival of Creativity and he continues to be the face of EA Sport’s FIFA electronic game.
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