Interview

Cloud computing company EMC is using a consistent sponsorship strategy across its portfolio to build brand image and grow revenues.

Luxury carmaker Cadillac is aiming to create a strong lifestyle brand using golf event sponsorship and creative marketing strategies.

Sports book affiliate website Freebets.com is using sponsorship in football and horseracing to maintain strong growth in the UK market.

Medical electronics company Toshiba Medical Systems is looking to move away from branded sponsorships towards commercial partnerships, whereby its products are sold to sports teams.

Sports nutrition brand Maxinutrition want to use the credibility of influential teams and ambassadors to promote their products and the benefits of using protein for physical activity

US-based online brokerage TD Ameritrade invests heavily in advertising and sponsorship programmes designed to bring greater brand recognition to its services

Global brand awareness and active customer engagement are the drivers behind Czech car manufacturer Škoda’s sponsorship programme.

Global recruitment specialist Hays is using partnerships within the City Football Group (CFG) portfolio to increase brand awareness and engagement, Sholto Douglas-Home, chief marketing officer told Sports Sponsorship Insider.

Julius Baer, the Swiss private banking group, are using the innovative and pioneering spirit of Formula E to increase brand awareness and consolidate their position as a premium brand.

Trading company EZTrader is using football as a tool to strengthen its brand image in Europe and help the company to expand into new markets, Shimon Citron, chief executive at EZTrader, told Sports Sponsorship Insider.

Sporting goods manufacturer Umbro is hoping to support a global brand revival by driving revenue through a number of football kit deals.

Omega president Stephen Urquhart told Sports Sponsorship Insider that there will be no change to the luxury watch brand’s sponsorship strategy or targeted sports over the next 24 months.

Chinese truck maker, Dongfeng Commercial Vehicle Company (DFCV), has a clear medium to long-term business development plan for its global expansion and is using sponsorship as a tool to raise awareness of the brand.

Danish wind turbine company Vestas has taken on 100 per cent of the sponsorship and operational budget for Team Vestas Wind, a late entry into the 2014-15 Volvo Ocean Race, which sets sail 4 October.

Japanese carmaker Nissan is looking to enforce a cohesive marketing strategy across all of its sporting properties in order to push the same message across its key markets.

666Bet wants to utilise the global audience of the Premier League to gain a foothold in the highly competitive gambling market of Europe and Asia; Barry Martin, Chief Executive of 666Bet told Sports Sponsorship Insider.