Analysis

GERMAN BUNDESLIGA.2 club 1860 Munich, which was close to financial collapse earlier this year, has signed a main sponsorship deal with British sports car brand Aston Martin with immediate effect

CURRENT US OPEN champion Rory McIlroy this week signed a multi-year sponsorship deal with the UK arm of Spanish-based banking group Santander
Automobile Manufacturing

No wonder Harry Kewell’s looking so pleased with himself.
Healthcare Equip. & Supplies

FORMULA 1 has long claimed its net impact on the environment is positive through technological developments in street cars. Now this claim is being put to the test in a wider manufacturing context

TIER 2 SPONSORS of the Glasgow 2014 Commonwealth Games will pay one-twentieth the price paid by their London 2012 equivalents, Frontloaded can reveal

EMIRATES COULD be on its way to a triple crown of major Australian sports event title sponsorships having struck a three-year title rights agreement with the Australian Open golf championship

REIGNING SUPER BOWL Champions the Green Bay Packers have renewed their marketing partnership with the Ernest and Julio Gallo-owned New Amsterdam Gin brand for the 2011-2012 season
Airlines

WHEN THE STORY broke on July 29 that AirAsia CEO Tony Fernandes considered purchasing a controlling stake in Queens Park Rangers, 8
Soft Drinks

PEPSICO'S recent $1bn+ deal with NFL has raised the stakes for the brands involved and put pressure on the company to deliver

SHARES IN some key gaming sponsors have risen sharply on the news that one German state has voted in favour of online gambling
Telecoms

ON THE PITCH Samsung has associated its brand with one of the world’s most successful teams with an enviable track record of wins at home and abroad.

QUEENS PARK RANGERS (QPR) has agreed an innovative shirt sponsorship deal with Malaysia Airlines and AirAsia

A NEW REPORT encourages automotive brands to invest more in their emotional appeal to boost sales from reluctant consumers

THE ITALlAN FOOTBALL Federation (FIGC) has extended its partnership with the consumer credit group Compass, in a deal brokered by the FIGC's exclusive advisors, RCS Sport
Para Sport

WESTFIELD HAS become the Official Shopping Centre Developer of London 2012 in a deal that takes LOCOG beyond its upper sponsorship target of £700m.

PEPSICO AND the NFL renewed their longstanding partnership this week in a sponsorship deal which is one of the most lucrative in US sporting history. Original speculation valued the renewal at $2

Whether you think the corporate logos make or break this shot of Rafa Nadal in the New York rain, there is no denying the quality of US Open sponsors
Payment Services & Credit Cards

THIS WEEK Visa renewed the payment card company’s status as the Official Payment Services Company of Major League Soccer (MLS), U.S. Soccer, and the Mexican National Soccer Team’s U.S. To