THE ITALlAN FOOTBALL Federation (FIGC) has extended its partnership with the consumer credit group Compass, in a deal brokered by the FIGC's exclusive advisors, RCS Sport.
The deal makes Compass the national team’s lead sponsor through to the 2014 World Cup and allows Compass to brand the Azzurri’s training gear, along with visibility in stadiums, training camps and other technical areas.
The deal was announced on the same day that fashion giant Dolce & Gabbana pledged to continue supplying formalwear to the national team until Brazil 2014.
Under a renewed agreement, RCS Sport won the contract to manage the national team sponsorship rights from 2010-2014.
Under the previous four-year agreement, FIGC sponsorship projects, including the “Casa Azzurri” promotional and hospitality events at Euro 2008 and the 2010 World Cup, turned over more than 60 million Euros – the most significant sum from sponsorship in the federation’s history.
This, however, does not include the FIGC’s largest single sponsorship deal, signed in 2005 with sportswear brand Puma beyond the 2014 World Cup.
Frontiers understands that the deal, which covered the period of Italy’s 2006 World Cup win, is worth between 15m Euros and 18m Euro per year, depending on performance.