Analysis
New sponsors required for World Squash Tour
THE BRITISH Open Championships, one of the world’s leading squash tournaments and widely-dubbed as the ‘Wimbledon of squash’, has announced a new title-sponsor for the next three years.
Dr
‘Priceless’ still priceless for Mastercard
'PRICELESS' IS ONE of the most recognised marketing campaigns of recent years and has powered Mastercard to global prominence since it was first rolled out during the 1997 baseball World Series
Coke still wants to teach the world to sing (starting with China)
COCA-COLA has announced a $4bn investment in China and emerged with comments that shine an uncomfortably harsh light on its home market
Barca working up a sweat over new Nike kit
RUMOURS OF dressing room dramas are nothing new in top-tier football but the latest saga has lifted the lid on the cosy relationship between FC Barcelona and the club’s kit manufacturer.
Indian retail movement shows promise for sponsors
ONE OF THE main barriers to sponsorship activation in India is the nation’s fragmented retail sector.
Chinese sportswear brands feel the heat as consumers trade up
AFTER YEARS of breakneck expansion, Chinese sportswear brands such as Li Ning and the China Dongxiang Company are grappling with shrinking margins, slowing sales growth and rising inventories of outdated…
QPR deal drives UK mentions for AirAsia
IN THE SECOND part of Frontloaded's analysis of AirAsia’s sponsorship of English Premier League club QPR, Flightdeck, the social media tracker service from Havas Sports & Entertainment, reveals that t…
Diageo/Facebook 2: the backlash
NO SOONER does Frontiers report that drinks brand owner Diageo was switching some of its sponsorship budget to a strategic tie-up with Facebook, than campaigners mobilise to block it
Bad week for world’s raciest bank
THE TIMING at UBS could possibly not be much worse. Hard on the heels of a rogue trader loosing the bank $2
Mighty fallen or smart branding move by Aston Martin?
NEWS THAT luxury automotive brand Aston Martin has signed a sponsorship deal with German football club TSV 1860 Munchen has caused raised eyebrows all round
They’ve got the X Factor, say experts
INDUSTRY EXPERTS at SportBusiness Group’s annual Sports Marketing 360 conference this week discussed their formulae for great sponsorship deals and shared shining examples of what they deem to be ‘X Fac…
Maple Leafs fall for practice jersey cash
MAPLE LEAFS Sports and Entertainment (MLSE), owners of for the NHL’s Toronto Maple Leafs, has extended its partnership with Canadian courier company Purolator to take in sponsorship of the Maple Leafs’ off…
Munich 1860 owner drives Aston Martin deal
GERMAN BUNDESLIGA.2 club 1860 Munich, which was close to financial collapse earlier this year, has signed a main sponsorship deal with British sports car brand Aston Martin with immediate effect
McIlroy wears Santander on his sleeve
CURRENT US OPEN champion Rory McIlroy this week signed a multi-year sponsorship deal with the UK arm of Spanish-based banking group Santander
Happy days for Harry and Co
No wonder Harry Kewell’s looking so pleased with himself.
McLaren signs innovative sponsorship deal with GSK
FORMULA 1 has long claimed its net impact on the environment is positive through technological developments in street cars. Now this claim is being put to the test in a wider manufacturing context
Glasgow 2014 signs up Tier 2 starters
TIER 2 SPONSORS of the Glasgow 2014 Commonwealth Games will pay one-twentieth the price paid by their London 2012 equivalents, Frontloaded can reveal
Australia’s top properties on Emirates’ flight path
EMIRATES COULD be on its way to a triple crown of major Australian sports event title sponsorships having struck a three-year title rights agreement with the Australian Open golf championship