Tom King, Asia Office

Paralympics
Sponsorship & Marketing

The International Paralympic Committee has added the Coca-Cola Company to its roster of Worldwide Paralympic Partners, its top tier of sponsorship
Rugby League
Sponsorship & Marketing

Chinese technology firm Huawei is scaling back its sponsorship of Australian National Rugby League club Canberra Raiders, citing a "negative business environment" for the company in Australia
Football
Sponsorship & Marketing

Nike has confirmed the early end of its 15-year partnership with Brazilian football star Neymar, ending one of its most high-profile sponsorship agreements
Multi-sports
Fan Engagement

Indian online sports platform FanCode has added ‘FanCode Shop’, an online sports merchandise store, to its multi-sport aggregator platform.
Cricket
Events

There has been a surge in sponsorship dealmaking ahead of this year's Indian Premier League T20 tournament, which starts in the United Arab Emirates on September 19
Basketball
Events

New pan-regional club basketball league the East Asia Super League has secured the backing of world governing body Fiba in a 10-year deal
Motorsport
Sponsorship & Marketing

Supercars has established a new five-year agreement with Australian automotive engineering and retail company Repco to sponsor its Bathurst 1000 championship event
Rugby League
Sponsorship & Marketing

Australian National Rugby League title sponsor Telstra has backed away from an attempt to stop rival telco Vodafone sponsoring the Warriors from next season
Cricket
Events

The Board of Control for Cricket in India has secured Indian government approval to run this year's Indian Premier League in the UAE, according to league chairman Brijesh Patel
Motorsport
Events

Insurance provider NTI has signed on as the official naming rights partner of the annual Townsville Supercars event through to 2022