IMG Reliance to sell Cricket Australia’s virtual sponsorship inventory
IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights.
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Mobile Premier League replaces Nike as Indian cricket team apparel sponsor
The Board of Control for Cricket in India has signed a three-year apparel sponsorship deal with fantasy gaming platform Mobile Premier League, replacing long-term sponsors Nike
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
LG Electronics backs new KPGA event
South Korean consumer electronics company LG has agreed a three-year tournament deal with the Korea Professional Golfers Association
Round-Up: Australia confirm India series schedule, Fifa president tests positive for Covid-19, America’s Cup legal spat, and more
Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia
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Dishang to title sponsor ITTF World Cups
Dishang Group, one of China’s largest manufacturers and exporters of apparel and textiles, has signed on as the title sponsor of next month's 2020 International Table Tennis Federation Men's and Women's W…
IMG-Reliance claims ‘record revenue’ after 36 IPL deals closed
IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, says it has raised record revenue on the back of sponsorship and licensing deals for the Indian Premier…
Casio named AFF Suzuki Cup official timekeeper in Sportfive-brokered deal
The Asean Football Federation has added Japanese consumer electronics manufacturer Casio to its sponsorship portfolio for the 2020 Suzuki Cup, in a deal brokered by the Sportfive agency
Midea announces sponsorship of Suzuki Cup
The Asean Football Federation has added Chinese consumer appliances manufacturer Midea to its sponsorship portfolio for the 2020 Suzuki Cup, in a deal brokered by the Sportfive agency
Fanatics inks decade-long deal with Hokkaido Nippon Ham Fighters
Sports merchandise manufacturer and retailer Fanatics has announced a ten-year deal with Japanese baseball team Hokkaido Nippon-Ham Fighters