Juventus signs new long-term deal with WTW
Italian Serie A club Juventus has renewed its sponsorship deal with insurance company Willis Towers Watson (WTW).
BMW adds Australian PGA Championship to golf portfolio
German automotive manufacturer BMW has been unveiled as the title sponsor of golf’s Australian PGA Championship.
DP World Tour names J. Lindeberg as clothing supplier
Golf’s DP World Tour has agreed a multi-year sponsorship deal with fashion and lifestyle brand J. Lindeberg.
Unilever brands back Esports World Cup
Unilever brands Clear Men Shampoo and Axe Body Spray have been unveiled as the latest sponsors of the Esports World Cup, which gets underway tomorrow (Wednesday) in the Saudi capital of Riyadh.
BetMGM seals Tottenham training kit deal
Premier League club Tottenham Hotspur has finalised a deal for online betting operator BetMGM to become its new training kit sponsor.
Alavés names China’s Dexin News as main sponsor
Spanish LaLiga club Deportivo Alavés has announced Chinese sports news agency Dexin News as its new main shirt sponsor in a two-year deal.
Singha extends Sauber backing
Formula 1 outfit Stake F1 Team Kick Sauber has agreed a two-year extension to its sponsorship deal with Thai beer manufacturer Singha.
Betfred unites racing Classics with Guineas deals
Bookmaker Betfred has become the first organisation to title sponsor all five of British horse racing’s Classics after adding Newmarket’s 2000 Guineas and 1000 Guineas to its portfolio.
Draper Tools extends Southampton association with training kit deal
Southampton FC has extended its sponsorship deal with Draper Tools ahead of the club’s return to the English Premier League.
Esports World Cup agrees deal with WBD, adds new sponsors
Esports World Cup organisers have bolstered coverage of the impending event in Riyadh, Saudi Arabia, through a deal with Warner Bros. Discovery (WBD), while three new sponsors have also been added.