Fortinet exits as PGA Tour tournament title sponsor
The PGA Tour is seeking a new title sponsor for its Napa Valley event, with cybersecurity company Fortinet exiting early from its deal.
Hamilton joins Dior’s brand ambassador set
French fashion house Dior has agreed an endorsement deal with seven-time Formula 1 drivers’ world champion Lewis Hamilton.
China moves into UCI WorldTour with XDS-Astana Qazaqstan deal
Astana Qazaqstan states the draft agreement provides for long-term investment for a period of at least five years and financing at the level of leading WorldTour teams.
Leganés secures main sponsor for LaLiga return
CD Leganés has signed logistics company Ontime as its new main sponsor for the club’s return to Spain’s LaLiga.
Pluto TV agrees wide-ranging DACH deal with PDC Europe
Paramount-owned streaming platform Pluto TV has agreed a media rights and sponsorship deal with the PDC Europe subsidiary of the Professional Darts Corporation.
Court rules FC Barcelona must abide by Nike contract
Nike is one of the club’s three top-tier sponsors, but president Joan Laporta in March ramped up the pressure on its kit supplier to either quit or pay more.
Sky Sports Golf signs up Adidas to supply apparel
UK pay-television broadcaster Sky has agreed a sponsorship deal with German sportswear and equipment manufacturer Adidas focused on its dedicated golf channel.
Toptracer signs five-year deal with R&A
The R&A, organiser of The Open and The Women’s Open, has announced a five-year agreement with ball-tracing technology provider Toptracer.
Audi bolsters MLS presence with Inter Miami deal
Major League Soccer team Inter Miami has announced a sponsorship deal with German automotive manufacturer Audi.
LA Dodgers renews with law firm Jacoby & Meyers
Law firm Jacoby & Meyers has renewed its sponsorship of Major League Baseball’s Los Angeles Dodgers.