Škoda steps up as Espanyol’s shorts sponsor
Czech automotive manufacturer Škoda has stepped up its association with RCD Espanyol by becoming the shorts sponsor of the newly-promoted LaLiga club.
Udinese unveils ‘meme coin’ APU as sleeve sponsor
Italian Serie A club Udinese has named APU Apustaja, a ‘meme coin’ cryptocurrency, as its new sleeve sponsor in a deal covering the 2024-25 season.
Pechanga backs LA Clippers’ new arena
Pechanga Resort Casino has expanded its relationship with the Los Angeles Clippers in a deal covering the NBA team’s new Intuit Dome arena, which is scheduled to open next month.
160/90 to support Singapore’s World Aquatics Championships
World Aquatics has selected 160/90 as its cultural marketing agency partner for next year’s World Aquatics Championships in Singapore.
Revel replaces Reale Seguros as Real Betis sleeve sponsor
Spanish LaLiga club Real Betis has signed a sleeve sponsorship deal with car rental company Revel, which will replace insurance company Reale Seguros.
World Athletics signs forex sponsor
World Athletics has announced a sponsorship deal with corporate payments provider Corpay Cross-Border, which will serve as the governing body’s official foreign exchange supplier.
Yorkshire hires SGI for Headingley naming rights hunt
Yorkshire joins Warwickshire in entering the stadium naming rights marketplace, appointing Sporting Group International to seek out a new sponsor.
Sportradar claims industry first with social media video ads
Sports data and betting services company Sportradar has launched what it claims to be an industry-first solution integrating live sports data and betting content into video advertisements through its ad:s paid social marketing service.
Adidas extends Team GB backing to Brisbane 2032
German sportswear and equipment manufacturer Adidas and the British Olympic Association (BOA) have struck an extension to what they claim is one of world sport’s longest running sponsorships.
Conservas Dani builds on Espanyol ties with main sponsorship
Food company Conservas Dani has bolstered its association with RCD Espanyol by signing on as the club’s new main sponsor for its return to LaLiga this season.