SportBusiness Staff

Logistics company DHL has renewed its sponsorship of MotoGP and expanded the deal to include support for the MotoE electric motorcycling series.

Ligue de Football Professionnel (LFP), organising body of the top two divisions of the French game, has agreed a three-season deal making McDonald’s the new title sponsor of Ligue 1, with the contract reportedly nearly doubling in value.

The International Ski and Snowboard Federation (FIS) has agreed new sponsorship deals with winter sport apparel companies Colmar, Craft and Sun Valley.

The Football Association of Bosnia and Herzegovina (NS/FS BiH) has extended its sponsorship deal with insurance company ASA Central Osiguranje.

German supermarket company Lidl has furthered its commitment to cycling by becoming title sponsor of the Deutschland Tour.

Construction and agricultural equipment manufacturer JCB will serve as the presenting partner of this year's LIV Golf UK event in Staffordshire.

Wearable technology company Whoop has agreed a deal to become the headline sponsor of Warner Bros. Discovery’s international cycling coverage.

Serie A football club Inter Milan has renewed its sponsorship deal with Gruppo Gattinoni until the end of the 2024-25 season.

Scottish Premiership football club Livingston is seeking a new stadium sponsor after announcing that its long-running deal with Tony Macaroni will not be extended.

Mixed martial arts promotion Brave CF has agreed a new sponsorship deal with martial arts and combat sports-focused apparel manufacturer Top Ten.