DHL expands MotoGP deal to cover MotoE
Logistics company DHL has renewed its sponsorship of MotoGP and expanded the deal to include support for the MotoE electric motorcycling series.
McDonald’s to replace Uber Eats as Ligue 1 title sponsor
Ligue de Football Professionnel (LFP), organising body of the top two divisions of the French game, has agreed a three-season deal making McDonald’s the new title sponsor of Ligue 1, with the contract reportedly nearly doubling in value.
FIS brings in trio of apparel providers
The International Ski and Snowboard Federation (FIS) has agreed new sponsorship deals with winter sport apparel companies Colmar, Craft and Sun Valley.
Bosnia and Herzegovina FA extends with top-tier sponsor
The Football Association of Bosnia and Herzegovina (NS/FS BiH) has extended its sponsorship deal with insurance company ASA Central Osiguranje.
Lidl supports domestic cycling with Deutschland Tour deal
German supermarket company Lidl has furthered its commitment to cycling by becoming title sponsor of the Deutschland Tour.
JCB backs LIV Golf’s UK event
Construction and agricultural equipment manufacturer JCB will serve as the presenting partner of this year's LIV Golf UK event in Staffordshire.
Whoop to sponsor WBD’s cycling coverage
Wearable technology company Whoop has agreed a deal to become the headline sponsor of Warner Bros. Discovery’s international cycling coverage.
Inter extends long-running Gattinoni deal
Serie A football club Inter Milan has renewed its sponsorship deal with Gruppo Gattinoni until the end of the 2024-25 season.
Livingston’s Tony Macaroni deal comes to an end
Scottish Premiership football club Livingston is seeking a new stadium sponsor after announcing that its long-running deal with Tony Macaroni will not be extended.
Top Ten to be apparel supplier for Brave CF
Mixed martial arts promotion Brave CF has agreed a new sponsorship deal with martial arts and combat sports-focused apparel manufacturer Top Ten.