Xtep becomes global partner of Chengdu’s World Games
Chinese sportswear and equipment company Xtep has agreed to sponsor Chengdu’s staging of the 2025 World Games.
InPost adds Atlético to football portfolio
InPost, a Polish company which offers delivery platforms for e-commerce across Europe, has broadened its presence in football sponsorship through a deal with Spanish LaLiga club Atlético de Madrid.
Northwestern signs naming rights deal for temporary home
Northwestern University has taken advantage of new National Collegiate Athletic Association (NCAA) sponsorship rules to strengthen its relationship with Northwestern Medicine through a naming rights contract for its temporary new stadium.
CAF seeking out merchandise partners
The Confederation of African Football (CAF) has launched a tender process to find partners across the merchandising and licensed products and services categories.
Toshiba to become Sale Sharks’ new main shirt sponsor
Sale Sharks and Carrier Solutions UK have agreed a four-year deal which will see air conditioning brand, Toshiba, become the English Premiership club’s front of shirt partner from the 2024-25 season.
São Paulo adds Viva Sorte to shirt sponsors
Viva Sorte, which markets capitalisation bonds, has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A club São Paulo.
Volleyball World extends with Ganten
Volleyball World, the sport’s commercial entity, has signed a new six-year sponsorship deal with Chinese mineral water brand Ganten.
Genoa signs sleeve deal, MSC moves to back of shirt
Genoa has named Spanish energy and chemicals company Cepsa as its new sleeve sponsor, while MSC Cruises has been announced as the Serie A club’s back-of-shirt sponsor.
BRI renews title sponsorship of Indonesia’s Liga 1
PT Bank Rakyat Indonesia has renewed its title sponsorship of the country’s top-tier football competition, Liga 1.
Škoda, Suez extend backing of Tour de France Femmes
Czech automotive manufacturer Škoda and French utility company Suez have renewed their sponsorship of the Tour de France Femmes women’s cycling event.