Empower joins forces with Dolphins, Hard Rock Stadium
Empower, a provider of retirement services and personal financial planning, has agreed a new sponsorship deal with the Miami Dolphins and the NFL franchise’s Hard Rock Stadium.
Coca-Cola extends with Real Betis
Spanish LaLiga club Real Betis has agreed a three-season extension to its sponsorship deal with Coca Cola Europacific Partners Iberia (CCEP).
Sportfive brokers Adidas deal for ASEAN Football Federation
Adidas has agreed a deal with the ASEAN Football Federation (AFF) to sponsor the four major national team and club events that are gathered under the ASEAN United FC banner.
Borussia Dortmund extends Eset deal
German Bundesliga club Borussia Dortmund has renewed a sponsorship deal with IT security specialist Eset for three more years.
AC Milan signs Bitpanda as premium partner
Italian Serie A club AC Milan has announced online trading platform Bitpanda as its official crypto trading partner.
Basketball Ireland signs Nike kit deal
Basketball Ireland’s kits will be provided by Nike for the next six years as part of an agreement with KitKing.
Supertri teams up with MyWhoosh
Supertri, the organisation formerly known as Super League Triathlon, has agreed a sponsorship deal with virtual cycling platform MyWhoosh.
Barcelona renews regional deal with Maybank
Spanish LaLiga team FC Barcelona has extended its sponsorship deal with Asian banking group Maybank until 2027.
Legends EVP Foy to head up Wasserman’s US rights sales
Chris Foy to take up position as Wasserman's executive vice-president and managing director of rights sales for North America
Firsts for Wolves, Zero Markets in trading partner deal
Wolverhampton Wanderers has agreed its first partnership with a business based in Australia, with forex and CFD broker Zero Markets choosing the English Premier League club for its entry into European football.