Manchester City retains EA Sports connection
English Premier League club Manchester City has extended its sponsorship deal with gaming publisher EA Sports.
PDC enters collectibles market with Panini
The Professional Darts Corporation (PDC) has agreed a multi-year licensing deal with Panini that will lead to the launch of the first-ever official darts collectibles.
Siro renews as AC Milan’s hotel partner
Italian Serie A club AC Milan has renewed an agreement with hospitality experience brand Siro.
Chelsea adds Predator Energy as global partner
English Premier League club Chelsea has agreed a long-term sponsorship deal with energy drinks brand Predator Energy, a subsidiary of Monster BevCorp.
Vodafone adds Scotland to Six Nations portfolio with back-of-shirt deal
Vodafone has expanded its presence in rugby union after agreeing a multi-year principal partner deal with Scottish Rugby.
Bayern to build EV charging station after extending MAN deal
German Bundesliga club Bayern Munich has renewed its sponsorship deal with commercial vehicles provider MAN Truck & Bus.
Super League Basketball lands Reebok deal ahead of launch
Super League Basketball (SLB), the new elite basketball competition in the UK, has agreed a sponsorship deal with US sports brand Reebok.
Dortmund signs Polish-focused deal with STS
German Bundesliga club Borussia Dortmund has agreed a new sponsorship deal with Polish sports betting company STS.
Haas F1, Uralkali resolve sponsorship dispute
Uralkali confirms it has "received in full" the payment owed by Haas following the termination of the title sponsorship deal between the two parties.
Cofidis retains main sponsor status with La Vuelta
French financial services group Cofidis has agreed a two-year extension to continue as one of six main sponsors of the Vuelta a España.