Agricultural Bank of China maintains WTT support
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has further extended its sponsorship deal with the Agricultural Bank of China (ABC).
Detroit Lions sign Caesars deal
Gaming and hospitality company Caesars Entertainment has agreed a sponsorship deal with NFL franchise the Detroit Lions.
Roc Nation Sports Brazil moves into marketing
The Roc Nation Sports Brazil agency has widened its remit through the launch of a marketing and communications division.
Klutch to aid NYCFC’s search for stadium sponsors
New York City FC (NYCFC) has engaged Klutch Sports Group and its Global Partnerships division as the Major League Soccer (MLS) club’s agency of record for founding partnerships at what will be its first-ever soccer-specific stadium.
UCLA signs on as JMI Sports’ first Big Ten client
The athletics department of University of California, Los Angeles (UCLA) has struck an 11-year deal with US-based media rights and venue development company JMI Sports.
CFL extends with gaming partner Evoke
Evoke, the betting and gaming company formerly known as 888 Holdings, has renewed its agreement with the Canadian Football League (CFL).
Atalanta extends with LeoVegas’ news division
Italian Serie A club Atalanta has renewed its sponsorship deal with LeoVegas.News, the online sports news service of gaming operator LeoVegas.
NY Islanders land JetBlue as airline sponsor
US airline JetBlue has agreed a multi-year sponsorship deal with the New York Islanders and the NHL team’s home venue, UBS Arena.
Dortmund adds Naga Group as new sponsor
German Bundesliga club Borussia Dortmund has signed a sponsorship deal with financial technology company NAGA Group.
Uber Eats delivers Bournemouth renewal
English Premier League club AFC Bournemouth has extended its sponsorship deal with food delivery brand Uber Eats.