Saforelle first title sponsor of French women’s volleyball league
France’s Ligue Nationale de Volley (LNV) has signed Saforelle, a brand specialising in women’s intimate hygiene products, as the first title sponsor of its top-tier women’s league.
Burger King joins FMF’s US-focused sponsor set
Burger King has signed on as the latest sponsor of the Mexican Football Federation (FMF) in the United States.
Macron to kit out World Curling
World Curling has agreed a three-year sponsorship deal with Italian sportswear brand Macron.
Arsenal engages NTT Data in digital partnership
English Premier League club Arsenal has agreed a multi-year partnership with Japanese IT services and consulting company NTT Data.
Iron Bow signs LA Kings jersey patch deal
IT solutions provider Iron Bow Technologies has agreed a multi-year deal through which it will become the official away jersey patch partner of NHL franchise the LA Kings.
XTrend sets focus on Europe with AFA extension
Online trading platform XTrend has extended its regional sponsorship deal with the Argentinian Football Association (AFA), realigning it to focus on Europe.
Zoopla lands ECB property sponsorship
The England and Wales Cricket Board (ECB) has agreed a new sponsorship deal with online property platform, Zoopla.
McCoy’s teams up with NFL in KP deal
The National Football League (NFL) has agreed a three-year deal with KP Snacks that sees its McCoy’s crisps brand named as savoury snacks partner across the UK and Ireland.
CHiQ extends backing of FIS World Cup, German skiing
Chinese home appliances manufacturer CHiQ has extended its sponsorship of the International Ski and Snowboard Federation’s (FIS) World Cup events, along with the German Ski Association (DSV).
Tyre manufacturer Linglong joins Chelsea second sponsor tier
English Premier League club Chelsea has agreed a multi-year sponsorship deal with Chinese tyre manufacturer Linglong.