Fanatics broadens Minnesota Wild relationship
Fanatics has stepped up its presence in the NHL by agreeing a long-term deal with the Minnesota Wild.
Pocari Sweat backs World Athletics through Otsuka deal
Otsuka Pharmaceutical has signed on as the latest Japanese sponsor of World Athletics ahead of Tokyo’s staging of the 2025 World Athletics Championships.
Estrella Galicia serves up Valladolid main sponsor extension
Spanish LaLiga club Real Valladolid has agreed a three-season extension to its deal with main sponsor Estrella Galicia.
AC Milan extends with Molino Casillo
Italian Serie A club AC Milan has extended its sponsorship deal with flour manufacturer Molino Casillo.
Strauss sets first with MLB helmet sponsorship
German workwear brand Strauss has struck a wide-ranging sponsorship deal with Major League Baseball, with its logo to feature on batting helmets during postseason games and international series in Europe.
IndyCar extends long-running Firestone deal
Tyre manufacturer Firestone has signed a long-term extension to its supplier agreement with US motorsport body IndyCar.
Valencia renews with MolcaWorld, Betis signs Jamones Lazo
Valencia has renewed its sponsorship deal with architecture company MolcaWorld, while fellow LaLiga club Real Betis has signed an agreement with meat products manufacturer Jamones Lazo.
Juncos Hollinger to set IndyCar first with digital branding
Juncos Hollinger Racing has claimed a first for the IndyCar Series by rolling out on-car digital branding as part of a collaboration with technology platform Seamless Digital.
Senators name Calian Group as road jersey sponsor
The Ottawa Senators NHL team has named consulting firm Calian Group as its new jersey patch sponsor for away games.
Zondacrypto continues Italian sponsorship drive with Parma
Cryptocurrency exchange Zondacrypto has stepped up its presence in Italian football by becoming the new training kit sponsor of newly promoted Serie A club Parma.