Manchester City adds Jacob & Co as local partner
English Premier League club Manchester City has announced a new sponsorship deal with luxury watchmaking company Jacob & Co.
IMG extends Le Mans licensing remit through 2029
Automobile Club de l’Ouest (ACO) has renewed its long-standing partnership with IMG, extending its role as the exclusive global licensing representative for the 24 Hours of Le Mans in a multi-year deal running through 2029.
Emirates backs Asia Rugby in multi-year deal
Dubai-based airline Emirates has stepped up its support for rugby union by agreeing a wide-ranging sponsorship deal with Asia Rugby.
LA28 adds Cedars-Sinai as official supporter
Healthcare company Cedars-Sinai has been announced as the official medical provider of the 2028 Olympic and Paralympic Games in Los Angeles.
La Molisana adds Juventus to sponsor portfolio
Italian food products manufacturer La Molisana has agreed a sponsorship deal with Serie A club Juventus.
Red Bull adds West Ham to Premier League roster
Energy drinks giant Red Bull has continued its push into the English Premier League through a multi-year deal with West Ham United.
Nandini joins top tier of ISL sponsors
The Karnataka Milk Federation (KMF) has agreed a deal for its dairy products brand, Nandini, to become a top-tier sponsor of the Indian Super League (ISL).
F1 targets young fans with Lego link-up
Formula 1 has agreed a deal with toy company Lego Group to launch a range of products featuring teams and drivers.
Rhino to support Lions’ tour of Australia
Rugby equipment manufacturer Rhino has extended its support of the British & Irish Lions ahead of the team’s tour of Australia in 2025.
PlayNow becomes Grey Cup’s sports betting partner
The Canadian Football League (CFL) has agreed a sponsorship deal with the British Columbia Lottery Corporation (BCLC).