SportBusiness Staff

Hockey
Sponsorship & Marketing

Australia’s Hockey One League has announced a title sponsorship deal with financial services group Liberty.
Basketball
Sponsorship & Marketing

Home appliances manufacturer SharkNinja has stepped up its backing of women’s sport after its Shark Beauty brand was announced as the title sponsor of the inaugural Women’s Champions Classic college basketball tournament.
Rugby Union
Sponsorship & Marketing

Chinese automotive company BYD has agreed a three-year deal to sponsor French Top 14 rugby union club Racing 92.
Ice Hockey
Sponsorship & Marketing

The Calgary Flames have become the latest NHL team to introduce a jersey patch partner through an expanded association between the franchise’s parent company, Calgary Sports and Entertainment Corporation (CSEC), and Play Alberta, the Canadian province’s iGaming operator.
Football
Sponsorship & Marketing

The Argentine Football Association (AFA) has extended its sponsorship deal with fintech NaranjaX for the Liga Profesional, the top tier of the domestic game.
Football
Sponsorship & Marketing

German Bundesliga club Bayern Munich has agreed a sponsorship deal with Swiss watch manufacturer Breitling.
Luge
Sponsorship & Marketing

US footwear and apparel manufacturer Skechers has extended and expanded its sponsorship deal with the International Luge Federation (FIL).
Football
Sponsorship & Marketing

Spanish LaLiga club Getafe has agreed a shirt sponsorship deal with telecommunications company Lowi.
Cricket
Sponsorship & Marketing

The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms.
Football
Sponsorship & Marketing

Nottingham Forest has become the fifth Premier League team to partner with Red Bull in the space of a month after announcing the company as its official energy drink partner.