Poste Italiane delivers Milan-Cortina 2026 deal
Postal service and logistics provider Poste Italiane has signed on as the fifth top-tier domestic sponsor of the 2026 Winter Olympic and Paralympic Games in Milan and Cortina d’Ampezzo.
Anderlecht books Sunweb as new main shirt sponsor
Belgian Pro League club Anderlecht has agreed a shirt sponsorship deal with travel operator Sunweb.
Corinthians adds Elétrica Area as shirt sponsor
Campeonato Brasileiro Série A club Corinthians has announced a shirt sponsorship deal with Elétrica Area.
Red Bull Racing signs expanded Hard Rock deal
Formula 1 team Red Bull Racing has expanded its sponsorship deal with Hard Rock International, the US-based restaurant, hotel and casino company.
United Airlines lands multi-faceted deal with Monumental
Rights include first founding partner status for the $800m transformation of Capital One Arena.
Wolfsburg extends with Supponor
German Bundesliga club VfL Wolfsburg has agreed a long-term extension to its deal with virtual advertising technology company Supponor.
Santini continues long-running support of UCI
The International Cycling Union (UCI) has agreed a seven-year extension to its long-standing sponsorship deal with Italian cycling and triathlon apparel manufacturer, Santini.
Trail Blazers goes local with Brightside jersey deal
The Portland Trail Blazers have ended their search for a jersey patch partner heading into the 2024-25 NBA season by agreeing a deal with locally-based firm Brightside Windows.
FM adds to golf sponsorship with Boston Common deal
Commercial property insurer FM has expanded its golf sponsorship presence by signing on as principal partner of TGL franchise Boston Common.
AC Milan, Bologna snap up new sponsors
Italian Serie A clubs AC Milan and Bologna have agreed sponsorship deals with protein bar brand Grenade and food products manufacturer La Molisana, respectively.