SPL uncertainty hindering sponsor search – SFA chief
Scottish Football Association (SFA) chief executive Stewart Regan has said the uncertainty over the restructuring of the Scottish Premier League (SPL) is impacting on the attempt to attract a new title sponsor for the league.
William Hill scores Scottish Cup extension
William Hill has agreed a deal with the Scottish Football Association (SFA) to continue its title sponsorship of the Scottish Cup club competition until 2016.
Continental drives away with St. George’s Park partnership
The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre.
DHL delivers Lions tour naming rights
DHL has agreed a deal with the Australian Rugby Union (ARU) to become the naming rights partner for the upcoming British & Irish Lions tour to Australia.
MLS opens window to new partnership
Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.
BetVictor hits the bull’s eye with World Matchplay title sponsorship
BetVictor is to become the new title sponsor of the World Matchplay tournament after agreeing a three-year deal with the Professional Darts Corporation (PDC).
Airtel reconnects with Ugandan basketball
Airtel has reached an agreement with the Federation of Uganda Basketball Association to continue its title sponsorship of the FUBA National Basketball League.
Hamburg toasts renewal of historic Holsten deal
Holsten has agreed a three-year extension to its long-running partnership with 1.Bundesliga football club Hamburg SV.
NRL’s Waterhouse deal collapses
The proposed sponsorship deal between bookmaker Tom Waterhouse and the National Rugby League (NRL) is believed to have collapsed, according to Australian media reports.
PSG hits the jackpot with Emirates extension
Ligue 1 football club Paris Saint-Germain has agreed a five-year extension to its partnership with Emirates, according to French media reports.