Uefa scores seventh Euro 2016 global partner with SOCAR deal
The State Oil Company of Azerbaijan Republic (SOCAR) has agreed to become the seventh global partner for the 2016 European Football Championship as part of a wide-ranging deal with Uefa.
Centauro to invest more than $50m in World Cup deal
Brazilian sports retailer Centauro will invest more than $50m (€38.5m) in activating its new national supporter deal for the 2014 Fifa World Cup.
Fulham teams up with Adidas
English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.
Volvo Car UK and British Sailing race ahead with extended deal
Volvo Car UK has agreed a new deal with the Royal Yachting Association’s British sailing team to continue its sponsorship of RYA Olympic, Paralympic and youth racing programmes for the next four years.
AFC names Mahdavikia and Lili as first Grassroots Ambassadors in Asia
The Asian Football Confederation (AFC) has appointed former international footballers Mehdi Mahdavikia and Bai Lili as its first grassroots ambassadors in Asia.
FA drives away with Vauxhall extension
The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.
Cricket Australia drinks to ODI naming rights deal
Carlton & United Breweries has opted to return to one-day international cricket sponsorship after agreeing a deal with Cricket Australia to become the naming rights sponsor of ODI games in Australia.
Greene King set for RFU Championship title sponsorship
Greene King has agreed a three-year deal, from 2013-14 to 2015-16, to become the first title sponsor of English rugby union’s second tier Championship.
Tennis icon Agassi rejoins Nike
Tag Heuer signs on for Formula E’s green vision
Motorsport’s Formula E Championship has signed a partnership with Tag Heuer ahead of its debut campaign in 2014.