SportBusiness Sponsorship staff

Brasil Foods has agreed a deal with the Rio 2016 Organising Committee for the Olympic and Paralympic Games for its Sadia and Batavo brands to become official supporters of the Games.

Bwin is to continue its partnership with the MotoGP World Championship until at least 2015, after it agreed a two-year extension to its current deal.

Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.

Europcar South Africa has agreed a deal with the South African Rugby Union to become the official car rental supplier to SARU and its national teams.

Kent County Cricket Club has agreed a naming rights deal with Shepherd Neame to rebrand its home ground.

Business conglomerate Sahara has announced that it will not renew its main sponsorship of the India national cricket team at the end of this year after launching a stinging attack on the Board of Control for Cricket in India.

Grupo Petrópolis has secured a 10-year naming rights deal for 2014 World Cup venue, Recife’s Arena Pernambuco.

Bank of Ireland has provisionally agreed a five-year deal with Munster Rugby to become the club’s title sponsor, a position the bank previously held for six years up to 2004, according to the Irish Times newspaper.

The Sportsman Media agency and Red Bull Media House media firm have formed a new company to market sponsorship rights to the World Rally Championship motor sport series.

Oakley has agreed a deal to become the official supplier of eyewear at this year’s edition of the PGA Championship golf tournament.