Munster Rugby confirms Bank of Ireland sponsorship
Bank of Ireland is to return to its role as the main sponsor of Munster Rugby after the club confirmed the signing of a five-year deal with the bank.
Colombian Football Federation extends Adidas deal
The Colombian Football Federation (FCF) has extended its partnership with Adidas through to 2022.
CFE Federal Credit Union banks UCF Arena naming rights
CFE Federal Credit Union has expanded its relationship with the University of Central Florida by securing the naming rights to its UCF Arena in a seven-year deal.
MediaCom to drive sponsorship for Formula E’s debut season
MediaCom has been appointed as the agency of record for motor sport’s FIA Formula E Championship.
Lebara connects with Dortmund for first football sponsorship
Lebara has marked its first major entrance into the football sponsorship market by signing a deal with Borussia Dortmund.
PGA Championship tees off with Highland Spring
Highland Spring has strengthened its ties with golf by becoming an official supplier to the PGA Championship.
Jumeirah serves up Masters Tennis partnership
Luxury hotel group Jumeirah has agreed a three-year deal with the Masters Tennis event to become its official hotel partner.
PGA EuroPro Tour shows its hand with 888poker renewal
The PGA EuroPro Tour developmental golf series has renewed its title sponsorship deal with 888poker for the 2013 season.
Hitachi renews commitment to Brazilian top flight club
Hitachi has agreed a one-year extension to its shirt sponsorship contract with Brazilian top flight football club Ponte Preta.
Microsoft scores touchdown with major NFL deal
The NFL has secured a new partnership with Microsoft worth $400m (€310m) over five years, according to widespread US media reports.