Ashes ground sponsor signs up brandRapport
The brandRapport agency has been appointed by PrimeLocation.com to manage its ground sponsorship deal covering this summer’s Ashes cricket series between England and Australia.
Canadian Olympic Committee strikes wide-ranging Adidas deal
The Canadian Olympic Committee has announced a four-year partnership, from 2013 to 2016, with sportswear company Adidas.
Allianz makes a splash with FINA World Championships partnership
Allianz has agreed a deal to sponsor the 2013 edition of the International Swimming Federation (FINA) World Championships.
News Corp commits to Team Sky with 21st Century Fox agreement
News Corporation has handed Team Sky a boost ahead of the start of the Tour de France this weekend by confirming 21st Century Fox as a sponsor of the International Cycling Union (UCI) ProTour outfit.
Actavis takes to the ice with European Trophy
Pharmaceutical company Actavis is to become the central sponsor of ice hockey’s European Trophy.
Trek steps up from sponsor role to acquire top cycling team
US manufacturer Trek Bicycle has stepped up from a sponsorship position to acquire the WorldTour racing licence for leading cycling team RadioShack-Leopard-Trek.
Taittinger toasts World Cup tie-up
Champagne brand Taittinger has been named as a sponsor of the 2014 Fifa World Cup football tournament in Brazil.
Innsbruck club powered by sponsorship extension
Austrian Bundesliga top-tier football club Wacker Innsbruck has agreed an extension with lead sponsor TIWAG-Tiroler Wasserkraft.
Caribbean Premier League Courts new partner
Courts, the largest furniture, appliance and electrical retailer in the Caribbean, has signed up as an official partner of the inaugural Caribbean Premier League Twenty20 cricket competition.
Tipico extends Hamburg partnership
Tipico has extended its exclusive partnership with German 1.Bundesliga football club Hamburg SV by an additional three years.