Verivox energises Hertha Berlin’s commercial portfolio
German 1.Bundesliga football club Hertha Berlin has made a new addition to its exclusive partner portfolio after signing a one-year deal with energy comparison website Verivox.
JEGS races away with NHRA extension
Auto racing parts and equipment supplier JEGS Automotive has extended its title sponsorship of the National Hot Rod Association’s Allstars event.
Tinkoff Bank admits interest in sole sponsorship of cycling team
Tinkoff Bank has admitted it is considering assuming sole sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.
Ospreys team up with Save Britain Money
RaboDirect Pro12 rugby union club Ospreys has sealed a new sponsorship deal with Swansea-based business Save Britain Money.
Marussia nets Reading partnership
Formula One team Marussia has furthered the sport’s links with football by agreeing a strategic partnership with English Championship club Reading.
Williams F1 marks milestone with double deal
The Williams Formula One team has struck new sponsorship deals with Dom Pérignon and ShoreTel ahead of this weekend’s British Grand Prix, where the team will compete in its 600th F1 race.
Swansea seeks to boost global brand through GWFX partnership
English Premier League football club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.
Spurs extend deal with supermarket chain
Supermarket chain H-E-B has extended its partnership with NBA basketball franchise the San Antonio Spurs.
Port Adelaide set for sustainable future with new partnership
Australian rules football club Port Adelaide has announced a new premier partnership with Clean Energy Enterprises, with the deal set to activated using the company’s South Australian operating name Solarshop.
Direct Line furthers Berlin ties with Hertha partnership
Hertha Berlin has agreed a two-year sponsorship deal with insurance company Direct Line as the club prepares to make its return to the 1.Bundesliga, the top tier of German football.