Newcastle bets on 138.com deal
English Premier League football club Newcastle United has announced a partnership with newly-launched global online gaming brand 138.com.
Oman’s Ministry of Tourism teams up with Cowes Week 2013
The Oman Ministry of Tourism has agreed to become the official destination partner of the 2013 edition of the Cowes Week sailing regatta.
SM Jaleel and Caribbean Alliance join CPL roster
The Caribbean Premier League Twenty20 cricket tournament has secured two more commercial partners for its inaugural edition.
Audi renews Hertha Berlin partnership
German 1.Bundesliga football club Hertha Berlin has extended its partnership with Audi for an additional three years, from 2013-14 to 2015-16.
Jaguars team up with Publix
NFL American football team the Jacksonville Jaguars has agreed a five-year sponsorship deal with Florida-based supermarket chain Publix.
Netstream signs up as FC Zurich primary sponsor
IT services company Netstream has agreed to become the new primary sponsor of Swiss Super League football club FC Zurich.
Waratahs drive away with enhanced Volvo deal
Volvo has opted to expand its support of the New South Wales Waratahs rugby union team by upgrading to a principal sponsor role for the 2014 and 2015 seasons.
Barcelona signs first African partner
Spanish Liga football club Barcelona has signed its first commercial partnership with an African-based company after agreeing a three-year deal with the Castle Brewery.
ITTF and GAC Group serve up naming rights renewal
The International Table Tennis Federation has agreed an extension with its World Tour title sponsor the Guangzhou Automobile (GAC) Group until 2015.
NVC dives into title sponsorship of Fina series
The International Aquatics Federation (Fina) has agreed a four-year deal for Chinese lighting manufacturer NVC Lighting to become the title sponsor of its Diving World Series.