Hilton continues US Figure Skating partnership
US Figure Skating has renewed its sponsorship agreement with global hotel brand Hilton through June 2015.
Western Sydney Wanderers switch on Mitsubishi Electric deal
Mitsubishi Electric has agreed a multi-year deal with Western Sydney Wanderers to partner the Australian A-League football club for the 2013-14 season and beyond.
Bridgestone tees up WGC extension
Tyre manufacturer Bridgestone has extended its title sponsorship of the World Golf Championships-Bridgestone Invitational tournament at Firestone Country Club in Akron, Ohio through to 2018.
PSG agrees MoneyGram transfer
Paris Saint-Germain has agreed a three-year sponsorship deal with MoneyGram, while the French Ligue 1 football club is also reportedly seeking to significantly increase the value of its kit partnership with Nike.
Atletico Mineiro connects with TIM
Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a new sponsorship deal with Italian telecommunications firm TIM.
StubHub backs Rogers Cup
Online ticket exchange StubHub has reached a sponsorship agreement with Canadian tennis tournament the Rogers Cup.
Kenya Airways renews rugby sevens sponsorship
Kenya Airways has agreed a two-year extension to its sponsorship of Kenya’s sevens rugby union team in a deal worth 400m Kenyan shillings ($4.6m/€3.5m), according to the Star Africa website.
Norwich signs up SBOBet
English Premier League football club Norwich City has announced a new commercial partnership with online bookmaker SBOBet.
Imtech to honour Hamburg naming rights deal
Imtech will fulfil its commitment as naming rights partner for the home stadium of German Bundesliga football club Hamburg SV following a meeting between the company, the club and its commercial rights partner Sportfive, according to the Bild newspaper.
Liverpool joins EA Sports football roster
English Premier League club Liverpool has reached a three-year partnership with video games company Electronic Arts.