Bayer Leverkusen extends with premium partner DEVK
German 1.Bundesliga football club Bayer 04 Leverkusen has signed a two-year extension to its sponsorship deal with insurance group DEVK Versicherungen.
MMA organisation teams up with Adidas
Mixed martial arts organisation the Resurrection Fighting Alliance has agreed a multi-year sponsorship deal with Adidas, according to the Las Vegas Review-Journal newspaper.
Racing Boy partners with Yamaha Factory Racing
Leading MotoGP team Yamaha Factory Racing has reached a sponsorship deal with motorcycle parts and accessories manufacturer Racing Boy.
Kenya Airways backs 2013 Masai Mara Marathon
Kenya Airways has announced a 58m Kenyan shilling (€511,000/$667,000) sponsorship package for the country’s 2013 Masai Mara Marathon, according to the StarAfrica website.
Tokyo 2020 adds Rakuten to growing partner list
Japanese commercial electronics company Rakuten has been added to the list of official bid partners for Tokyo 2020, the city’s bid to host the 2020 Olympic Games.
Monaco takes on new partner
French Ligue 1 football club AS Monaco has agreed a one-year sponsorship deal with employment services company Triangle Interim.
Hertha Berlin agrees long-term Nike extension
German 1.Bundesliga football club Hertha Berlin has agreed a 10-year extension to its kit partnership with Nike, which will come into effect in 2015 and run until at least 2025.
London Irish claims record with Pump extension
English Premiership rugby union club London Irish has renewed its sponsorship deal with waste water and sewage specialists Pump Technology until the end of the 2017-18 season.
Scott Credit Union teams up with St Louis Rams
Not-for-profit credit co-operative Scott Credit Union has reached a three-year sponsorship deal to become the official credit union of NFL American football team the St Louis Rams.
Carlsberg partners with Aston Villa
English Premier League football club Aston Villa has announced a new three-year partnership with Danish beer brand Carlsberg.