SportBusiness Sponsorship staff

English Premier League football club Manchester City has reached a deal with 188Bet to make the Asian-based online gaming company its official international betting partner.

German 1.Bundesliga football club Borussia Dortmund has extended its partnership with video games company Electronic Arts to retain its EA Sports brand as an official partner for the 2013-2014 season.

US financial services company Northwestern Mutual has reached a deal with the Tiger Woods Foundation to become the title sponsor of its 15th annual World Challenge golf event.

The Fiji Rugby Union has confirmed that Fiji Water will be the title sponsor for its 2013 Centennial Sevens tournament.

Clothing brand Henri Lloyd has expanded its association with the Clipper Round the World Yacht Race to take on title sponsorship of a boat in the endurance sailing event.

US financial services company Wells Fargo has bolstered its backing of North American football by sponsoring the Mexican national team’s annual tour of the United States through 2016.

English Premier League football club Manchester United has announced a three year sponsorship deal with US watchmaker Bulova.

The National Basketball Association’s (NBA) Portland Trail Blazers have sold the naming rights for the franchise’s Rose Garden home arena to private healthcare company Moda Health.

Premium drinks business Diageo Australia has extended its title sponsorship deal for the Australian Masters, with the company’s Talisker brand set to back the 2013 edition of the golf tournament.

Aperitif biscuits brand Belin has struck a deal with the French Football Federation to serve as an official sponsor of the France national team.