Google Pixel advances football strategy with NWSL deal
The National Women's Soccer League has announced a multi-year sponsorship that makes the Google Pixel smartphone the league's official mobile phone partner and playoffs and championship presenting sponsor
NHL adds Prince Edward Island as North American travel sponsor
Tourism Prince Edward Island has been named the official travel destination partner of the National Hockey League in a multi-year North American sponsorship deal
IG Group lands naming rights for new arena in Nagoya
Online trading and investments company IG Group has landed a 10-year naming-rights agreement with the new 17,000-seat arena set to open in 2025 in Nagoya, Japan
Bay FC taps PNC Bank as founding sponsor
National Women's Soccer League expansion side Bay FC has announced a founding partner sponsorship by PNC Bank.
As part of the deal, Bay FC will donate $1,000 for every goal scored to local organisations
Capital Rx becomes NYCFC sleeve sponsor in multi-year deal
New York City FC of Major League Soccer has announced that health technology company Capital Rx has become the club's official sleeve partner in a multi-year sponsorship deal for the club's first team…
American Express expands sponsorship with AFA
The Argentinian Football Association (AFA) and American Express have expanded their sponsorship agreement to make American Express a global sponsor of the team through 2026
Aston Martin F1 team renews NetApp sponsorship
Intelligent data infrastructure company NetApp has renewed its sponsorship of the Aston Martin Aramco Formula One Team
Ally sponsorship of USGA increases US Women’s Open purse to $12m
Ally Financial has announced a new sponsorship of the United States Golf Association in a multi-year deal that will increase prize money at the US Women's Open to a new record
USA Gymnastics rolls out Samsonite as luggage sponsor
USA Gymnastics has announced global luggage company Samsonite as the national governing body's official luggage partner, supporting the national teams as they travel to camps and competitions, including…
Camarena Tequila becomes Concacaf Champions Cup sponsor
Camarena Tequila has been named the official tequila sponsor for the 2024 and 2025 editions of the Concacaf Champions Cup, the renamed and revamped regional club competition