Legends, Blueprint announce NIL deal for Power Five colleges
Global experiences company Legends has announced a strategic partnership with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE) to provide Power Five schools with operational capacities,…
NHL renews with Caesars Sportsbook
The National Hockey League has renewed its sponsorship deal with Caesars Sportsbook in the United States
US Soccer adds to Coca-Cola sponsorship with BodyArmor deal
BodyArmor has been announced as the US Soccer Federation's official hydration partner in a deal that follows its parent company Coca-Cola as a sponsor of the federation
Trailblazing $117m CPKC Stadium can maximise sponsor potential, say owners
The Kansas City Current have unveiled features of its new home, CPKC Stadium, which the National Women's Soccer League side claims is the world's first purpose-built ground for women's professional sport
Ally becomes patch sponsor of WNBA’s Las Vegas Aces in multi-year deal
Ally Financial has signed a multi-year deal with the back-to-back WNBA champion Las Vegas Aces as the team's jersey patch sponsor.
The deal also makes Ally the Aces' first official retail banking partner
PWHL lands Molson sponsorship, adds patch on back of jerseys
The Professional Women's Hockey League and brewing company Molson have announced a multi-year deal that puts the Molson logo on the back of teams' jerseys where nameplates traditionally are placed
USL adds el Jimador in multi-year sponsorship
The United Soccer League has announced a multi-year sponsorship deal with el Jimador Spiked Bebidas, making the brand the first official 'Flavored Malt Beverage' of the USL
FedEx exits Commanders stadium naming-rights deal two years early
Shipping company FedEx has ended its stadium naming-rights deal with the National Football League's Washington Commanders two years early
Timbers terminate DaBella sponsorship in first season amid CEO controversy
The Portland Timbers of Major League Soccer have ended their sponsorship deal with DaBella, a local home improvement company that became the club's front-of-shirt sponsor in November, after allegations…
Joint UFC-WWE revenues hit $1.7bn, net income falls 54 per cent
TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…