Leagues Cup adds Frito-Lay, Rockstar sponsorship ahead of second tournament
Leagues Cup, the mid-season tournament featuring Major League Soccer and Liga MX clubs, has added Frito-Lay and Rockstar Energy Drink to its sponsorship portfolio in multi-year deals
Fubo signs new marketing agreements with four MLB teams
Sports streaming platform Fubo has announced marketing agreements with the Cleveland Guardians, Houston Astros, Seattle Mariners and reigning World Series Champions the Texas Rangers for the 2024 season
Elevate acquires Fenway Sports’ consulting arm
Elevate has fully acquired Fenway Sports Management's Consulting Group, taking over the Boston-based company's client list and nine-person staff
Concacaf adds six-figure Chili’s sponsorship for Nations League Finals
Concacaf has announced a sponsorship by American national restaurant chain Chili's Grill & Bar as the official restaurant of the Concacaf Nations League Finals, which includes two semi-final matches and the final.
Jägermeister on board as title sponsor for new USL League One cup tournament
The United Soccer League's USL League One is launching an inaugural in-season cup competition with Jägermeister as the entitlement sponsor for the tournament in a new sponsorship deal.
Verizon named 5G innovation partner of new LA Chargers facility
The Los Angeles Chargers of the National Football League have brought on Verizon as the team's 5G innovation partner for their new training facility and headquarters under construction in El Segundo, California
Glossier renews, expands WNBA sponsorship
Glossier has renewed and expanded its sponsorship of the Women's National Basketball Association as an official beauty partner of the WNBA
Cognizant named Major League Cricket’s first title sponsor
Major League Cricket has announced IT services company Cognizant as the league's title sponsor ahead of its second season.
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
Elevate promotes Martin to chief partnerships officer
US sports consultancy firm Elevate has announced Craig Martin as the company's chief partnerships officer, a newly-created role, in which Martin will be responsible for Elevate's global partnership sales…