TrackTown USA adds Omorpho for Prefontaine Classic
Fitness and performance gear company Omorpho has announced an agreement with Eugene, Oregon-based TrackTown USA for official sponsorship of the Prefontaine Classic at Hayward Field
Inter Miami, Messi add Lowe’s sponsorship
American home improvement retail company Lowe's has announced a sponsorship agreement with Inter Miami, Lionel Messi and Conmebol's Copa America
KOHO tapped as NBA playoffs presenting sponsor in Canada
The National Basketball Association has announced fintech company KOHO Financial as the 2024 NBA Playoffs presenting partner in Canada
BodyArmor fills NHL sports drink void with deal to 2029
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
Applebee’s named latest NFL sponsor
The National Football League has announced a multi-year sponsorship deal with Applebee's Grill + Bar, designating the restaurant chain as the 'Official Grill + Bar of the NFL'
Octagon launches African basketball venture
Octagon has announced the launch of Octagon54, a venture aimed at facilitating the transition of African athletes into the National Basketball Association in North America
St. Louis City SC agrees new Yeti sponsorship
St. Louis City SC of Major League Soccer has announced a sponsorship agreement with Yeti as the club's official sustainability partner
Casillero del Diablo becomes Mexico national team US tour sponsor in three-year deal
The Mexican Football Federation (FMF) has announced a sponsorship deal with Chilean wine Casillero del Diablo for Mexico's annual US 'MexTour' in a deal that encompasses the men's and women's national…
Devils, Prudential Center extend Verizon sponsorship
The New Jersey Devils and Prudential Center have signed a multi-year extension with Verizon that will feature new technology for wireless connectivity and retail convenience at events at the National Hockey…
Kendal-Jackson winery lands NBA, USA Basketball and WNBA deal
The National Basketball Association and Kendall-Jackson have announced a multi-year sponsorship agreement, making Kendall-Jackson the official wine of the NBA and USA Basketball and La Crema the official…